SEO & Visibility

SEO is built into every page from the start. Here's what's happening behind the scenes and how it helps your business get found.

On-page SEO

Every page on your site includes:

A unique title tag and meta description
Proper heading hierarchy (one H1 per page, structured H2s and H3s)
Clean, readable URLs
Mobile-optimized layout
Fast page loads

These are the fundamentals that search engines use to understand and rank your pages.

Technical SEO

Beyond individual pages, your site includes technical SEO infrastructure:

Sitemap. An XML sitemap is generated and submitted to search engines so they know every page on your site.
Robots.txt. Tells search engines which pages to index and which to ignore.
Structured data. JSON-LD schema markup that helps search engines display rich results (business info, FAQ, articles).
OG images. Custom branded preview cards for every page, used when your site is shared on social media or in messaging apps.

AI visibility

Your site includes an llms.txt file. This is a comprehensive FAQ-format document that helps AI search systems (like ChatGPT, Perplexity, and Google AI Overviews) understand your business, services, and expertise.

As search shifts toward AI-powered answers, this file helps ensure your business shows up in conversational search results, not just traditional link-based results.

What SEO does and doesn't do

ℹ️

SEO is a foundation, not a guarantee. Having strong on-page and technical SEO means your site is set up correctly for search engines to find and understand. Ranking for competitive keywords takes time, consistent content, and depends on many factors outside of site structure alone. The SEO foundation built into your site puts you in the best possible starting position.

Ongoing SEO work

The SEO foundation is included in every build. Ongoing SEO work (new content, keyword targeting, link building, analytics reporting) is available as part of the Partner plan.